Keren Raz 38
Loves order, and dreads missing a task.
Needs: control
sleepyJo is a boutique hotel built around sleep. I designed the system that runs its shifts: a dashboard, task management and Joe, an AI assistant. The user is the shift manager, who juggles dozens of tasks across seven departments and is rarely at a screen.
My challenge: decide what goes on the screen and what stays a click away, tell routine from unusual, and let AI help without making the call for her.
An AI assistant that spots a rush before it hits.
Joe looks at all the tasks at once, suggests what to do and shows the data behind it. The call stays with the shift manager, and every chat ends with a small line: Joe can make mistakes.
Joe's button lives in the corner of every screen, so he's always one click away.
Two personas I built from a close look at the shift manager's role:
Loves order, and dreads missing a task.
Needs: control
A people person who wants to know she's making the right call.
Needs: confidence
Today's 31 tasks are the big number, and everything else breaks down from there: 13 open, 5 urgent, 8 in progress. The table runs the full width, and opening a task shrinks it to make room for the details, so the list never disappears.

The panel holds only what you need to act: what happened, photos, when it was opened and who's on it.
Three quick actions sit at the bottom: complete, reassign or call.
The system doesn't show everything. It shows what matters now, explains why, and leaves the call with the person running the shift.
Stav runs on coffee. Pour her one?
Press and hold the cup